Trans Wisdom: Consumer Categories are Irrelevant (Part 1)

CLOTHING IS FOR EVERYONE

Have you ever been shopping for clothes in the part of the store that is labeled with your gender and felt like nothing fits you or feels like the right style? Have you ever shopped for yourself in the other section of the store?

Because our society sees masculinity as the standard and femininity as a deviation that is only acceptable for specific people, I would guess that people who identify as or are assumed to be women are more likely to shop across consumer boundaries. It is less likely, and potentially dangerous, for people who are assumed to be men to shop in the section labeled ‘women’.

Trans people have to find ways around this in order to find clothes that feel good. They find a friend who is assumed to be the gender of the category they want to shop in who is the same size as they are and go shopping together. They pretend to be shopping for a partner or friend ‘who is the same size’. Or they go in a group so they are less likely to be harassed or have support from each other if they are harassed.

Clothes from different sections are shaped differently. Sometimes our bodies don’t match the shape that the consumer category says we should have. Sometimes our bodies are closer to the shape of the opposite consumer category. Or we prefer the style of the clothes from the other category but they don’t match the shape of our bodies. Many trans people learn how to alter their own clothes or find a friend from the community who will do it for them. Or pay to have alterations done.

Nonbinary people especially have free reign. There is no ‘nonbinary’ section of clothing stores. What would even go in that section? A little bit of everything? Next time you go clothes shopping, pretend you’re nonbinary if that helps you ignore the gendered categories on the signs.

You don’t have to compromise on clothes that are the right style just because the manufacturer decided that they were for a different body type than yours or a different gender. Find the clothes that feel good for you, alter them if you have to, and ignore the label above that section of the store.

ACCESSORIES AND MAKEUP ARE FOR EVERYONE

As with clothing, play around with accessories and makeup if you have never done it before. ‘Dainty’ jewelry isn’t only for ‘women’ and heavy, thick jewelry isn’t only for ‘men’. I have had to alter every watch band I’ve gotten in the last few years because the watch face I want only comes on a band that is too big for my wrist. As if no man could possibly have such a narrow wrist. Or no one with such a narrow wrist would choose to wear a large faced watch that doesn’t have sparkles on it.

If you like bright colours, try wearing nail polish if you never have before. Start with a clear coat that is nearly invisible to see how you feel about it. If the idea of makeup interests you, ignore what the consumer categories say about who it’s for and try a bit of eye shadow or lipstick. If you have a child who was assigned male at birth and you are raising as a boy, let him play with makeup and jewelry without shaming him.

Again, this sort of exploration is going to be more difficult for anyone assumed to be male or assigned male at birth who wants to explore things that are labeled ‘feminine’. They especially need lots of support, protection, and community. But that doesn’t mean that it is wrong. Just that society tries to convince us it’s wrong. Trans people know better.

TOYS ARE FOR EVERYONE

A lot of trans people remember wanting to play with specific toys as kids and being told no or even punished for it. The stupid thing is that toys are inert. They don’t have preferences. So why can’t any child play with any toy?

If you go into a toy store or the toy sections of a superstore you will see a pink aisle with dolls and ponies and unicorns and maybe some pink blocks and you will see another aisle with bold colours like blue, red, and black filled with all kinds of vehicles, tools, blocks, building sets, and first responders. This is completely unnecessary and is designed to get parents to buy more toys by making them feel like the toys for one child are not transferrable to a child of a different gender.

As adults, you see the same thing. Bikes are built differently with the assumption that women will be wearing skirts or dresses and will need to cross their leg over the bar instead of behind the seat. Anything that is labeled ‘masculine’ will only appeal to women if it is pastel coloured or sparkly. Anything labeled ‘feminine’ has to be rebranded entirely and labeled ‘masculine’ before it will appeal to men. No, the gendering of inanimate objects doesn’t end with kid’s toys.


Next time you go shopping for something fun for yourself, your partner, a friend, or your kids, ignore the categories. What is their favourite colour? What would they enjoy having? Think of them as an individual rather than a member of a gender category. If they are a man that has dry hands and enjoys gardening, get them a cream that has a scent that reminds you of their garden.

Stay tuned for Part 2 next week.


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